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Note to: Interested Parties
From: Michael McKenna, MWR Strategies
Date: June 17, 2004
Re: Results of June nationwide survey
I wanted to share with you some of the more interesting results from our nationwide survey of 1000 registered voters, conducted 6/9-6/14 (3.1% margin of error). They include:
- The public seems to remain unmoved by the efforts of some in the media to manage the message coming out of Iraq . For example:
• Nightline's reading of the names of the dead, rather than demoralizing the public as many feared, appeared to have simply added to the resolve. When we asked about the effect of a news organization reading the names of Americans who died in Iraq , 52% of the respondents said it made them "more committed" to the war effort. Just 27% said it made them feel demoralized.
• 57% of those surveyed think that there has been too much media coverage of the Abu Ghraib situation. Similarly, 53% are "somewhat", "not very" or "not at all" concerned about those incidents.
• More tellingly, 59% think the beheading of Nick Berg is more emblematic of our enemy's value system than the Abu Ghraib situation is of our value system. In short, it seems that the respondents believe that whatever happened at that prison is an aberration for us, while the beheadings are pretty much the norm for the other side.
- It seems likely that the attention paid to the recent death and burial of President Reagan provided a small bump to President Bush . When asked who they thought Reagan would have voted for in the upcoming Presidential election, about three-quarters (72%) indicated President Bush.
- The presidential election remains (not surprisingly) close . Our survey shows President Bush with a slight lead over Senator Kerry (41%-38%). As expected, about 1 in 5 voters (18%) still think of themselves as undecided.
We have attached a copy of the summary results. Please feel free to contact us (703-801-6587) if you have any questions.
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